Adamus® becomes personally vested in our clients' businesses. The agency's goal is to become a partner, rather than a contractor. We put a premium on preparation and attention to detail and go to great effort to ensure clients' projects are delivered on time and within budget.
Integrated Marketing and Communications
Adamus® provides targeted marketing solutions to a wide variety of businesses with very specific goals. Our marketing communications strategies are developed uniquely to each project's needs and are based on extensive research of the business itself, its goals, products, services and audiences.
We believe a successful marketing strategy should utilize tactics of integrated marketing and communications therefore our marketing plans typically integrate multiple tactics of advertising, media placements, marketing and public relations. While a dynamic public relations plan will condition our clients' audience to receive advertising messages, the visual communications tactics strengthen recognition of their brand and reinforce their organization's messages. Additionally, the use of clever marketing techniques and special events draws the crowds to see and experience it in person.
Branding Message Integration
As a creative agency we help organizations differentiate their brands from their competitors with unique ideas. However, when that creative idea is already in place - we help clients develop that concept further and properly integrate across multiple advertising channels. Because concept integration is an art form in itself. And sometimes, transitioning a brilliant print concept into digital or outdoor space, or vice versa, proves to be a challenge.
Meeting Client's Servicing Objectives
Organization and good communication are key factors when it comes to meeting clients' servicing objectives. Five things are extremely important to us:
- Honesty — even if the truth is hard to hear. Let's face it; you wouldn't want us to tell you something you are working on is a great idea if it isn't. After all, that's exactly what you are paying us to do — develop concepts that will help you achieve your desired results.
- On-time Delivery — quite simply, we will not sleep or eat until we make your deadlines.
- Quality — must be excellent. We don't want to produce anything we will not be proud of.
- Results — music to our ears and yours. We want to see increased numbers for you. It means we can brag about how well we have done our jobs.
- Your Satisfaction — deadlines, budget limitations and unexpected obstacles at times can make things stressful. Yes, we have experienced that before but we take pride in making things right. No matter what, we are always prepared for the unexpected.
Here is how Adamus® helped one of our clients differentiate its brand. The Whitman is located in Washington Township, NJ, just a few minutes from center city Philadelphia and our South Jersey office. See below images from the Whitman Diner rebranding and grand opening. To read a full case study, click here.