Brand identity isn't just the logo or the color palette. A brand represents the entire experience - the quality of services or products your company provides, corporate ideas and beliefs, as well as the overall image your company projects to the outside world and opinions others hold of your company.
A strong brand identity is an essential part of any advertising or marketing campaign. It increases name recognition, boosts effectiveness of your communication by imprinting a memorable trace of your company's mission and goals onto your target audience. Most importantly, successful branding creates brand equity.
Adamus® Provides Clients:
- Corporate ID and branding solutions
- Brand strategy
- Rebranding strategy to preserve brand equity
- Corporate image survey and analysis
- Brand integration across traditional and digital ad space
- Development of branding style guides and messaging