Integrated marketing to introduce business services and online banking for a local South Jersey bank.

Audubon Savings Bank Headquarters

Background Information

Audubon Savings Bank is a 100-year-old New Jersey state-chartered bank with multiple branch locations in Camden and Burlington counties.

The client seeks to introduce its new online banking features, expand its services with business banking and promote personal banking products and services.

Audubon Savings Bank Headquarters


In the local community Audubon Savings Bank has been perceived as a savings bank.

The agency needs to deliver a strategy to change that perception and introduce new business banking products and services, as well as, new online banking features to the current and prospective customers.

Audubon Savings Bank 1904 Indian Penny

Strategy Execution

We outlined a multi-phase, integrated marketing strategy with advertising, PR and online marketing. In phase I, we introduced new business banking services along with online banking. A new website was launched with improvements in user experience, SEO and architecture. New online mortgage and loan applications were introduced. Additionally, the agency delivered fresh collateral materials with business and personal banking sales kits.

Audubon Savings Bank Headquarters


Audubon Savings Bank makes its debut as a full service bank with business and personal banking solutions. The bank's customers enjoy the improved website and benefit from new online banking features. Audubon Savings Bank's brand image and messages are consistent across digital and print media.

Additionally, the bank appears at the top of organic search engine results.

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